Objective

The objective of this project was to develop engaging motion graphic content for Eppelby’s pillowcase collection within the Home Decor industry. The focus was to transform static product value into dynamic visual storytelling that highlights texture, comfort, design details, and lifestyle appeal in a more compelling digital format. Over a three-month collaboration with Dee Aksara, the project aimed to strengthen brand presence through visually consistent and strategically crafted motion assets. The motion graphics were designed to enhance audience engagement, improve product communication clarity, and elevate perceived brand quality across digital platforms, supporting stronger market positioning and promotional impact.