Objective

The objective of this project was to create stylish and brand-aligned product photography for Eppelby’s pillow case collection within the Home Decor industry. The focus was to develop visually refined imagery that highlights texture, comfort, and aesthetic appeal while strengthening the brand’s positioning in a competitive lifestyle market. Over a three-month period, the project aimed to produce cohesive and versatile photo assets that could be utilized across digital platforms, e-commerce, and promotional materials. Through intentional styling, lighting control, and spatial composition, the photography translated product functionality into an aspirational visual narrative, enhancing perceived quality and supporting stronger brand presence in collaboration with Dee Aksara.