Objective

The objective of this project was to develop engaging motion graphic content to enhance the digital promotion of Dee Souven’s gifts and souvenir products within the Retail & Procurement industry. The focus was to transform product offerings into dynamic visual presentations that clearly communicate variety, customization options, and brand value. Over a three-month collaboration with Dee Aksara, the motion graphics were designed to strengthen brand visibility, support marketing campaigns, and improve audience engagement across digital platforms. The project aimed to elevate perceived professionalism while driving stronger promotional impact and market competitiveness.