Objective

The objective of this project was to design and develop a functional and brand-aligned e-commerce website for Claire’s handbag collection within the Fashion industry. The focus was to create a seamless digital shopping experience that reflects brand identity while optimizing product presentation and customer navigation. Over a three-month collaboration with JT Digitally, the project aimed to strengthen Claire’s online presence by building a structured, responsive, and user-friendly platform. The website was designed to enhance credibility, improve conversion potential, and support sustainable digital sales growth.