Objective

The objective of this project was to establish a consistent and brand-aligned visual presence for Claire’s handbag collection through strategic short video content. The focus was to enhance brand recognition within the Fashion & Accessories industry by developing visually cohesive, engaging, and platform-optimized content. Over the course of two months, the project aimed to translate product value into compelling visual narratives that strengthen audience connection and elevate perceived brand quality. Through structured visual planning, feed consistency management, and campaign-adapted content, the initiative supported Claire in building a more refined, recognizable, and market-competitive social media identity in collaboration with JT Digitally.