Objective

The objective of this project was to develop a consistent and culturally refined visual presence for ANERD Gallery’s Batik Fashion & Textile Art through an on-demand content creation system. The focus was to translate traditional craftsmanship into contemporary digital visuals that resonate with a modern audience while preserving the authenticity of the art form. Over a three-month period, the project aimed to strengthen brand positioning within the Traditional Craft industry by producing cohesive, brand-aligned social media content. Through structured visual planning, adaptable content production, and strategic visual consistency management, the initiative supported ANERD Gallery in expanding its digital reach in Singapore while elevating perceived artistic and cultural value in collaboration with the OZAQUES Team.